Recipes for Marketing Success

August 1, 2018
Hosted by Janet Kunst

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Episode Description

When I talk to small business owners, one of the first things that I hear is they are overwhelmed with social media and other types of online marketing – to the point that they don’t know where to begin so they do nothing. I think that some of the overwhelm comes from all the information that’s out there that promises so much and talks about what worked for them. Well, what works for one person doesn’t necessarily work for everyone. But there are common denominators – or recipes – that will help you lay a firm foundation. Once you understand these core principles and are comfortable using them, you can start to add “ingredients” that make them your own. Today, we’ll review those core activities and help you start creating your own Recipes for Marketing Success.

Marketing That Won’t Break the Bank

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Marketing doesn’t have to be expensive to be effective. With a little planning and some creative strategies, small businesses can achieve big results with their online and offline marketing efforts.

On Marketing That Won’t Break The Bank, you’ll learn specific, actionable strategies that you can immediately implement to make a noticeable difference in how you market to customers and attract customers to your small business. We’ll show you how to hone in on your ideal customer, build your email list, create content to develop your action plan, and leverage offline networking to build your community. We’ll also explore how to leverage social media and online advertising opportunities.

Marketing That Won’t Break The Bank will break everything down into easy-to-understand terms that will leave you confident in how you can best reach your customers and clients.

Janet Kunst

Janet has over 25 years of marketing experience in industries ranging from hi-tech medical device to restaurants and retail establishments and everything in between. She has experienced first-hand the move from traditional marketing to online marketing, and knows the struggles that entails. Her passion is for the small business owner who has the expertise in their field, but when it comes to marketing and especially online marketing, are lost. When Janet started her own business 7 years ago, she was in their shoes. She had no budget for marketing and little understanding of the new concept of internet marketing. Through significant training, and a little trial by error, Janet has helped small business owners put their marketing plans in place to grow their businesses. Today, she is the owner of 411 Marketing Solutions, and works with small businesses from a variety of industries to connect with their customers online through internet and social media marketing.

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