Office Hours: Writing the Why This College Essay; Tools to Do You

September 7, 2017
Hosted by Elizabeth Heaton

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Episode Description

The Why This College Essay is one of the most important elements of any application that requires it. Tune in for tips on how to craft the best version possible. Paying for college is almost always as important as getting in, and it’s important to do your research on whether or not you can afford it before you even apply. We’ll offer suggestions on the best tools to use for that. Finally, in part two of our segments on the challenges of first generation students, we’ll take a look at the obstacles facing them when they set foot on campus as freshmen.

Getting In: A College Coach Conversation

Getting In: A College Coach Conversation

Thursday at 1 PM Pacific Time on VoiceAmerica Variety Channel

Did you know that college applications and public college tuition are both up 60 percent since 2002? Getting In: A College Coach Conversation, helps parents and students navigate this changing and challenging landscape. Each week, College Coach experts, all former admissions and financial aid officers, and other industry professionals offer factual information and strategic advice on a range of admissions and college finance topics, including approaching and crafting essays, successfully appealing financial aid decisions, selecting the right college, and determining the most effective savings vehicle to help pay for it. From understanding how institutions evaluate applications to putting together a solid college payment strategy to effectively planning a high school academic and extracurricular program, Getting In addresses the questions and concerns facing all families embarking on the college admissions process. Tune in Thursdays at 1 PM Pacific Time on VoiceAmerica Variety.

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Elizabeth Heaton

Elizabeth Heaton

Elizabeth Heaton is the senior director of educational consulting and strategic marketing at College Coach, the nation’s leading provider of educational advisory services. Ms. Heaton began her admissions career at the University of Pennsylvania, where she chaired university selection committees, evaluated potential athletic recruits as one of the school’s athletics liaisons, and oversaw the university’s portfolio of admissions publications. She also served as second chair in the selection committee for the school's flagship interdisciplinary Jerome Fisher Program in Management and Technology. A graduate of Cornell University, Ms. Heaton brings exceptional skills to the craft of essay writing paired with experience reading and evaluating thousands of Penn admissions applications. She is featured regularly in news outlets including Wall Street Journal, USA TODAY, Time, US News and World Report, Boston Globe, and ABC News, among others, and can offer expert advice on a wide range of college admissions topics, from colleges’ expectations for high school curriculum choices and standardized test scores to choosing the right extracurricular activities and essay topics. Prior to joining Penn, Ms. Heaton worked as a public relations professional and served for a decade as a member of the Cornell Alumni Admissions Ambassador Network.

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Episode Directory

November 2017

October 2017

September 2017

  • 9/28/2017: Bad Essay Ideas; Princeton Supplemental Essays; Finance Questions Listen Now
  • 9/21/2017: Harvard Admissions; Health Professions Degrees; ApplyTexas Essays Listen Now
  • 9/14/2017: Admissions Myths; Office Hours; Inside BU's Financial Aid Office Listen Now
  • 9/7/2017: Office Hours: Writing the Why This College Essay; Tools to Do You Listen Now