How Social Media is Used in the College Admissions Process

May 23, 2024
Hosted by Elizabeth Heaton

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Episode Description

How does college admissions and paying for college intersect? Listen to this show to find out. Host Ian Fisher will be talking with colleague Gabbi Tobias about how to use social media to research colleges. It can be a very handy tool for this! He will also be talking with colleague Kyra Tyler about whether colleges look at the social media accounts of applicants. In addition, College Coach finance expert Jennifer Willcox is going to discuss how social media outlets and groups may be a good place for families to obtain paying and saving for college information.

Getting In: A College Coach Conversation

Thursday at 1 PM Pacific Time on VoiceAmerica Variety Channel

Planning for college? Tune into Getting In: A College Coach Conversation for tips, techniques, and insider perspectives. Hosted by Elizabeth Heaton, a former admissions officer at the University of Pennsylvania, and featuring her fellow admissions and college finance experts from Bright Horizons College Coach, the show shares what colleges are really looking for and how to highlight your hard-won achievements for the best chance at success. New episodes air every Thursday at 4 PM Eastern Time, 1 PM Pacific Time on the VoiceAmerica Variety channel.

Elizabeth Heaton

Elizabeth Heaton is the senior director of educational consulting and strategic marketing at College Coach, the nation’s leading provider of educational advisory services. Ms. Heaton began her admissions career at the University of Pennsylvania, where she chaired university selection committees, evaluated potential athletic recruits as one of the school’s athletics liaisons, and oversaw the university’s portfolio of admissions publications. She also served as second chair in the selection committee for the school's flagship interdisciplinary Jerome Fisher Program in Management and Technology. A graduate of Cornell University, Ms. Heaton brings exceptional skills to the craft of essay writing paired with experience reading and evaluating thousands of Penn admissions applications. She is featured regularly in news outlets including Wall Street Journal, USA TODAY, Time, US News and World Report, Boston Globe, and ABC News, among others, and can offer expert advice on a wide range of college admissions topics, from colleges’ expectations for high school curriculum choices and standardized test scores to choosing the right extracurricular activities and essay topics. Prior to joining Penn, Ms. Heaton worked as a public relations professional and served for a decade as a member of the Cornell Alumni Admissions Ambassador Network.

Episode Directory

May 2024

  • 5/30/2024: Helicopter Parenting; Engineering at MSU; Loan Repayment Updates Coming Soon
  • 5/23/2024: How Social Media is Used in the College Admissions Process Listen Now
  • 5/16/2024: Questions NOT to Ask Admissions; Prep for the College Transition Listen Now
  • 5/9/2024: Pros and Cons of Studying Abroad; Listener Q&A Listen Now
  • 5/2/2024: All about Working with College Admissions and Finance Counselors Listen Now

April 2024

March 2024

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