From Banding to Branding: How the Wisdom of Rock n Roll Taught Me the Artful Discipline of Leadership
December 5, 2017
Hosted by Maureen Metcalf
Brad brings his artistic finesse and strong intellect together to help companies build brands that matter. In the crowded field of branding, social media proliferation and the dizzying pace of new platforms that promise to solve business marketing problems. Brad talks about how to make sense of these trends and amplify your business presence thereby allowing you to accomplish your organizations mission and vision. Brad shares his unique concept of “Banding to Branding” revealing the innovative leadership strategies of art (expressive), intuition (emotional), and study (gap-finding) that he utilized in capturing a multi-million dollar recording contract with Geffen Records, and later, successfully parlayed this into the Midwest’s first, brand-only Agency which transforms organizations and their leaders through the discipline of brand and the wisdom of rock-roll. The discussion will challenge you to re-shape your organizational perspective through the power of brand leadership.
Innovative Leaders Driving Thriving Organizations
Tuesday at 11 AM Pacific Time on VoiceAmerica Business Channel
The world is changing dramatically and will continue to change over the next generation. Effective leadership has a significant impact on how these changes play out in our world. Leadership matters and it is a core responsibility of current and future leaders to become better educated about the challenges they face and also about how to become more effective at leading in a time of significant disruption.
The show features interviews of thought leaders and academics combined with executives in a range of industries to identify their biggest issues and discuss the innovative approaches they are using to turn turbulence into a business advantage. We present concepts and tools that have been proven to improve organizational success and discussions about how you can apply them to drive success in your organization.
You’ll ultimately improve the impact you make as a leader or aspiring leader! Tune in every Tuesday at 11 AM Pacific Time on the VoiceAmerica Business Channel.
Ms. Metcalf, Founder, CEO and Board Chair of Metcalf and Associates is a highly sought-after expert in anticipating and leveraging future business trends to transform organizations. She has captured her thirty years of experience and success in an award-winning series of books which are used by public, private and academic organizations to align company-wide strategy, systems and culture with innovative leadership techniques. As a preeminent change agent, Ms. Metcalf has set strategic direction and then transformed her client organizations to deliver significant business results such as increased profitability, cycle time reduction, improved quality, and increased employee effectiveness. For years, she has been willing to share her hard-won insights - through conference speaking, industry publications, radio talk-shows, and video presentations. She is a regular contributor to Forbes.com
Metcalf and Associates has a 25 plus year track record of delivering value to high-performing clients ranging from local Ohio small businesses to Fortune 15 organizations to the US Armed Forces. Client industry mainstays include technology, engineering, manufacturing, financial and medical services. Metcalf and Associates also has an international presence having been on-the-ground helping companies in the United Kingdom and Europe.
Metcalf and Associates was recognized by Insights Success magazine as one of the 50 fastest growing and most reliable consulting companies in 2016.