What's the ROI on media?

February 12, 2018
Hosted by Paula Rizzo and Terri Trespicio

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Guest Information

Episode Description

Experts and business owners of every stripe would love to be on TV and in magazines. The logic goes something like this: Go on TV, prospect sees you, prospect visits your website and buys. If it were only that easy! Terri and Paula will discuss the ROI on doing media, and some of the myths and misperceptions about being in the media, as well as what you really get in return. Joining them this week is marketing wizard and speaker Dorie Clark, author of Entrepreneurial You, to discuss her media strategy and what you can (and can't) expect from getting your name on there.

Lights Camera Expert: Unleash Your Expertise

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There isn’t a person with a book, a business, or a brand who doesn’t want a bigger audience for their work. With more media platforms available to all of us than ever before, there have never been more ways to get yourself, and your message, out there. But how do you do it? And who will care? The challenge isn’t whether or not you “deserve” media attention, but whether you can deliver a message that matters to the people who most need to hear it.

Lights Camera Expert: Unleash Your Expertise is a show for professionals, experts, and entrepreneurs who want to learn how to get and keep attention from media, viewers, online users, and audiences. Every week, we’ll share insights and talk to industry insiders about how to position yourself for media, elevate your profile, and turn your ideas into media opportunities. Discover how to unleash your expertise onto the world, build brand awareness, and make a powerful impression to get the kind of attention you want most.

Paula Rizzo and Terri Trespicio

A best-selling author and Emmy-award winning television producer for nearly 20 years, most recently at Fox News Channel, Paula Rizzo has produced health and lifestyle segments with experts like JJ Virgin, Jillian Michaels, and Deepak Chopra. Paula’s the founder of the productivity site ListProducer.com and author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into twelve languages and featured on many media outlets including Fox News, Fox Business, Prevention, Business Insider, Entrepreneur, Brides and Oprah.com’s list of “Self Help Books That Actually Help.”

Terri Trespicio is a New York–based branding pro, award-winning writer, and keynote speaker. Her TEDx talk, “Stop Searching for Your Passion,” has earned more than three million views. A former magazine editor at Martha Stewart’s Whole Living magazine and radio host at Sirius XM, she has appeared on the Today show, Dr. Oz, The Early Show, and The Anderson Cooper Show. She's been featured in Oprah magazine, Marie Claire, Prevention, Business Insider, Forbes.com and Inc.com, among others. She speaks widely and was rated the number one speaker at Barron’s Top Women Advisors Summit and How Design live.

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