How much does it cost to brand a startup company?
February 22, 2018
Hosted by Phil Davis and Liz Hiemstra
[Download MP3] [itunes] [Bookmark Episode]
Episode Description
Branding a startup company can take a bite out of the entrepreneurial budget. So knowing how much to spend, and how to spend it, can make all the difference. In today's show, we'll share inside secrets for branding on the cheap, branding in a short time frame, and customized branding that fits the bill to a tee. No matter your budget, we'll run you through all the options to have you and your new startup shining bright. From the initial company name, tagline and logo, through the brand messaging and positioning, we'll discuss how to take a DIY approach, and/or how to get the most bang for your buck from hiring a professional naming and branding firm. The cost to brand a startup company doesn't have to break the bank. Tune in and check out the brightest branding tips of any podcast this side of Dixie. And read more insights at TungstenBranding.com.
Brilliant Branding
Archives Available on VoiceAmerica Business Channel
"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.
Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition.
Phil Davis and Liz Hiemstra
Phil Davis is one of the most quoted company naming experts globally. Phil has named and/or branded over 250 companies, products and services worldwide. Some of his work includes PODS, as well as TeamLogicIT, EarlyMoments, TradingBlock, and DoubleCross Vodka. Phil has written for, or been quoted in, Inc., WSJ.com, Entrepreneur.com, Bloomberg BusinessWeek, Newsday, Reader's Digest, and many others. Phil's branding articles are frequently referenced by those researching and publishing branding related topics.
When not actively naming a company, Phil speaks on the subject of "Brilliant Branding" and best industry practices. He has served as both keynote branding speaker, as well as subject matter expert on brand development.
Phil founded a full service advertising agency at the age of 26 in Tampa Bay, Florida. He was recognized with a Price Waterhouse Up and Comer Award at the start of his career and continued by building a marketing firm that attracted a broad range of retail, medical, industrial and B2B clientele.
After 17 years at the helm, Phil left his agency to devote himself to the art of naming and branding. He relocated to North Carolina where he founded Tungsten Branding in 2003. Since that time, Phil has worked regionally, nationally and internationally to build clear, compelling brand identities that convey a cohesive message. His commitment to brand clarity is the hallmark of Tungsten Branding.
