Finding Brandable Domain Names for Your New Business

July 26, 2018
Hosted by Phil Davis and Liz Hiemstra

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Episode Description

When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune it and listen up. We'll share domain generator sites that provide cool company names to give you more options in your company naming quest. We'll discuss the pros and cons of using other TLD domain extensions and whether it's wise to add words to your company domain name. It's all about finding business names that truly shine, (and ones that you can also spell and find!)For additional company naming help, you can also visit our sister site, to help name your new venture.

Brilliant Branding

Archives Available on VoiceAmerica Business Channel

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition.

Phil Davis and Liz Hiemstra

Phil Davis is one of the most quoted company naming experts globally. Phil has named and/or branded over 250 companies, products and services worldwide. Some of his work includes PODS, as well as TeamLogicIT, EarlyMoments, TradingBlock, and DoubleCross Vodka. Phil has written for, or been quoted in, Inc.,,, Bloomberg BusinessWeek, Newsday, Reader's Digest, and many others. Phil's branding articles are frequently referenced by those researching and publishing branding related topics.

When not actively naming a company, Phil speaks on the subject of "Brilliant Branding" and best industry practices. He has served as both keynote branding speaker, as well as subject matter expert on brand development.

Phil founded a full service advertising agency at the age of 26 in Tampa Bay, Florida. He was recognized with a Price Waterhouse Up and Comer Award at the start of his career and continued by building a marketing firm that attracted a broad range of retail, medical, industrial and B2B clientele.

After 17 years at the helm, Phil left his agency to devote himself to the art of naming and branding. He relocated to North Carolina where he founded Tungsten Branding in 2003. Since that time, Phil has worked regionally, nationally and internationally to build clear, compelling brand identities that convey a cohesive message. His commitment to brand clarity is the hallmark of Tungsten Branding.

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Episode Directory

July 2018

  • 7/26/2018: Finding Brandable Domain Names for Your New Business Listen Now
  • 7/12/2018: Naming a Tech Company - Six Steps to Branding Success Listen Now

June 2018

May 2018

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