The Trends That Are Shaping The Future of Advertising And Media
September 24, 2019
Hosted by Kimberli J. Lewis
[Download MP3] [itunes] [Bookmark Episode]
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Episode Description
The advertising and media industries have always fascinated us. As far back as 1961, Rock Hudson, Doris Day and Tony Randall teamed up in a comedy called Lover Come Back. It was about a cocky advertising exec who inadvertently pitches a campaign for a product that doesn’t exist. This movie gave us some surprising insights into the creativity that goes into advertising campaigns, and the behaviors they drive. But the advertising and media industry has changed since 1961, and so have the consumers. The one thing that does remain is that creativity is still at the heart and soul of these industries. But how important is creativity today with the overload of stimulus we receive as consumers? Does it take the unusual or the personal aspect that gets our attention? At the same time, changes in technology have these industries heading in new directions that are hard to keep up with. In this episode, we talk to an expert who understands the dynamics behind advertising and media.
Leadership Beyond Borders
Tuesday at 3 PM Pacific Time on VoiceAmerica Business Channel
Leadership Beyond Borders looks at the impact constant change is having on our organizations and how these changes affect the kind of leadership we need to drive long-term success in today’s global economy. We explore the opportunities and challenges diverse and virtual organizations bring and what kind of leadership skills and values are needed today to ensure employee engagement, retention and ultimately great company performance. We talk about everything from gender balance to generational and cultural business values that may impact your position or your organization. We provoke you, and help you think beyond borders! Our guests include international leadership experts from around the globe. If you are in a leadership position or aspire to be in one - regardless if your business is international or local - we will help you become aware of today’s leadership opportunities and challenges and we will make sure you take away something useful for yourself and your business.
Kimberli J. Lewis
Globalization and technology have changed the way we do business, consequently shifting the core leadership skills and values that are needed today. Leaders today not only focus on the immediate operative needs of a business but also on the global and diverse organizations they lead if they want to drive long-term success. Being able to engage employees, regardless of gender, cultural, generational or ethnical background is a must and Kimberli J. Lewis is passionate about this.
Kimberli has over 20 years of C level management experience across multiple industries and has lived in or worked in over 18 countries. She has 25 years’ cross-cultural executive management experience in Europe, Russia, USA, and the Middle East. She has over 29 International awards in marketing and leadership in her pocket, along with degrees from Webster, George Washington University and Harvard. She is a certified executive and systemic team coach. Kimberli specializes in cross-cultural leadership training, diversity implementation and leadership training for women and provides training and consulting for several international companies. Kimberli is the author of “Ponytale Talk, It’s All About You! Winning career strategies for Women.”
Kimberli currently serves as Board member of the Search and Information Industry Association, Europe. She is an American national, owner of the international company Global Business Therapy s.r.o. and partner of the Academy of Executive Coaching London.
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