The Promotional Path: Elysse Wagner on Crafting Your Book Brand
March 4, 2022
Hosted by Diane Dewey
Elysse helps authors determine the most effective promotional path for their book releases, and for crafting their brand. Prior to joining the Books Forward team, Elysse worked as a content strategist in the nonprofit sector. She is also a seasoned book blogger and social media influencer, amassing a following of more than ten thousand avid readers who value her savvy book recommendations. She was even a trusted reviewer for Books Forward authors and championed the company’s talented writers before joining the Books Forward family. Dreams really do come true (for us and Elysse!) as she landed a job with Books Forward and turned her passion into a full-time career. She lives in Dayton, Ohio, with her husband, Nick, and their yellow lab, Murphy. In case you didn't know .... A Content Strategist, or Content Marketing Specialist, is responsible for working with a team of Content Creators to come up with unique content ideas for publication across online or digital platforms. www.indeed.com Every book benefits from a unique and tailor made content strategy. Why not engage one who has respect as a social media influencer and a book blogger with valued recommendations? Elysse comes equipped with an array of tools, resources, critical thinking and creativity to position your book, whether traditionally published or hybrid published, or another venue. Let's talk to her about the possibilities! Drop in with us ~
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Drop in to the dream of becoming an author. How does the book publishing business actually work? If you’re ready to tell your story, what’s the best way to do it? Do you need help crafting this tale? What about workshopping – is that helpful? When are you ready to show your work to a developmental or copy editor? The time may be now. If you’ve finished your manuscript, what are the next steps? Place your book in the context of the marketplace and decide, who is your audience? What’s the best platform to publish your work? Podcast, electronic or paper bound book? Are you well-versed in developing your book proposal? That means having your agent pitch down. Once you’ve secured an agent, what’s the optimal venue to get your book published, with all the support it needs to be seen and heard in media outlets? Whether through traditional, hybrid, indie presses, or a combination, we’ll bring you the experts in the fields of book coaching, agenting, editing, legal advice, publishing, and publicists, plus resources on the craft of writing. No matter what route you take, your best bet is to get educated. Drop in to how stories are made. In the end, we’ll all become stories. —Margaret Atwood
My most pressing question has always been about identity: Who am I? Growing up near Philadelphia with my adoptive family, my genetic identity was hidden. Then, my Swiss biological father, Otto, contacted me when I was age forty-seven in 2002. I’d been told by my adoptive parents that my biological parents were dead, supposedly to protect me. Meeting Otto upended my life. Through him, I met my German biological mother’s family to discover that her story too, had been changed; that she’d not wanted to surrender me and she’d searched for me all her life. Finding my truth was essential.
Based on my experience I am excited to talk to people about their own search for identity. My education includes a BA from Villanova University, a certificate from the Art Institute of Philadelphia and a Master of Science in Mental Health Counseling from Capella University. I’ve worked for The Solomon R. Guggenheim Museum, The SoHo Partnership and the National Academy of Design and have studied writing through New York University’s Continuing Education program. As an entrepreneur, I founded my art appraisal business, The Realization of Art in 2006. My non-fiction writing has been published in Shared Space, a monograph, and in Artes online magazine. Writing workshops worldwide have given me the chance to learn and hone my craft. My first book, “Fixing the Fates,” was awarded the National Non-Fiction Author’s Association Silver Medal and the Living Now Award.