Revealing Hidden Yield Costs in Semiconductor Manufacturing

March 8, 2022
Hosted by Bonnie D. Graham

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Guest Information

Episode Description

The Buzz 1: “Semiconductors are used in everything from iPhones to fighter jets…Every time you step into a car or send an email, you're using semiconductors… Some blame the global shortage of semiconductors on poor planning, supply-chain complexities, and a tradition of keeping chip inventories low in key industries due to expense…others argue the chip shortage is more a function of the world's growing demand due to 5G developments, the expansion of online gaming and video streaming , and the increasing complexity of modern automobiles.” (markets.businessinsider.com) The Buzz 2: “A survey of more than 150 firms found semiconductor supplies had fallen from an average of 40 days’ worth in 2019 to just five days in late 2021. Sales of devices soared during the pandemic, leaving semiconductor makers struggling to keep up with demand. The shortage has resulted in huge disruptions for major industries.” (bbc.com) The Buzz 3: “Even before the pandemic hit there was tightening…The chip companies actually have to take a different view now of supply entry…how you plan your capacity, your relationships with your suppliers.” (semiconductor company Marvell CEO Matt Murphy (www.cnbc.com) The Buzz 4: “Automakers, chip firms differ on when semiconductor shortage will abate.” (reuters.com) Yes, supply chain shortages of semiconductor chips have already impacted or will impact each of us in our daily lives. How to improve this scenario? Semiconductor manufacturers need better visibility of actionable business and manufacturing data, to determine the true costs and supplies of chips. That will lead to better accuracy of profit and loss data for companies in related markets, better prioritization of wafer lots and ultimately better service levels to customers. We’ll ask SAP’s Jeff Howell and Dave Dunn and PDF Solutions’ David Park and Kimon Michaels for their take on the challenges and potential solutions on Revealing Hidden Yield Costs in Semiconductor Manufacturing.

The Future of Mobility and Manufacturing with Game Changers, Presented by SAP

Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on how SAP is taking its unrivaled industry expertise into the cloud, on the Future of Mobility and Manufacturing with Game-Changers.

Learn how you can be the savvy Automotive Maestro, Business Transformer, Manufacturing Maven, or Upstart Disruptor who takes your company across the finish line as you look ahead to the next wave of disruption in the automotive and industrial manufacturing sectors.

The Future of Mobility and Manufacturing with Game-Changers, presented by SAP, can be heard live Tuesdays at 7 AM Pacific / 10 AM Eastern on the VoiceAmerica Business Channel.

Bonnie D. Graham

Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”

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