Belonging Rules: Five Crucial Actions Monday, March 25, 2024

Brad Deutser is known for coaching and leading leaders through his company, Deutser, an innovative consultancy that designs a human approach to change. Brad works where most people feel uncomfortable and try to avoid. He is known for actively seeking out challenging and charged environments, as well as societal and politically sensitive ones. Creating spaces for belonging and initiating constructs to expand leadership in a more human, connective way has been the focus of his work for decades. Brad’s clients and coaching take him to amazing places—in athletics, aviation, education, entertainment, energy, finance, health care, and nonprofit—with incredibly thoughtful leaders around the world. He takes on the most high-level challenges, forging through them with creativity and grace to design and bring to life the most original solutions. Brad has been called on to define and transition the culture for NFL teams as well as supporting the transformation of a Division 1 football program, while serving as a leadership and performance coach to the players as well as executives across the world. He serves as the architect of the three-time recognized #1 entrepreneurial program in the United States. A leading university selected his approach to navigate complex social and cultural issues. And countless leaders have brought the Deutser team in to navigate generational transitions and conflicts within families and complex companies, to facilitate cultural integration post-merger/acquisition, and to support the health, well-being, and safety of tens of thousands of employees across too many businesses to name. Brad is sought after as an expert on belonging and an innovative thinker on matters of organizational change and complexity in leadership. He is the bestselling author of Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance, and his latest book Belonging Rules: Five Crucial Actions that Build Unity and Foster Performance debuted at #3 on the Wall Street Journal’s Bestseller list.