THE GLOBALIZATION OF BROADWAY Thursday, August 28, 2008

Broadway’s gone global. It’s not just Americans with an insatiable appetite for musicals and plays. Now there’s a huge worldwide demand for live productions as mega-hit shows that can go on forever grace stages from New York to Baltimore to Beijing. These theater and live events have become giant universal brands, often dwarfing the success of Hollywood films. And just who are the guys behind this raging trend? The two uber cool advertising agencies on the cutting edge of this global branding movement--America’s modern-edged SpotCo and the UK’s venerable Dewynters—who have formed a cross-Atlantic collaboration to create a super shop that can reach rapidly expanding global audiences for live entertainment. Cindy Rakowitz will ask SpotCo’s Drew Hodges all about it on this very exciting show.