Branding “Me” in a “We” Culture
August 24, 2012
Hosted by Rasheryl McCreary
How do you stand out in a culture that teaches you to fit in? Does the nail that sticks out always have to be hammered down? In some cultures, standing out is expected. In others, like Japan, people value their in-group identity. For Japanese, the idea of unearthing your unique attributes and using them to stand out and differentiate yourself from others can be a challenging concept to embrace. Join host Rasheryl McCreary and her guest, Peter Sterlacci, “Japan’s Personal Branding Pioneer” as they explore the changing world of work that is requiring Japanese to shift into the concept and value of personal branding as a career builder. In this episode, Peter will “bust” common cultural myths about personal branding in Japan and outline how on-the-move professionals in Japan can embrace personal branding and still honor the “we” while standing out and being “me.” Tune in to the Leader and The Muse for practical, quick-start strategies for branding “me” in a “we” culture.
The Leader and The Muse: Inspired Personal Branding
Archives Available on VoiceAmerica Business Channel
Rasheryl will take you step-by-step through the process of discovering, building and leveraging your authentic personal brand. You will learn powerful, easy to use techniques that ignite your brand in ways that bring you increased visibility and credibility. You will gain practical tools and tips that help you leverage your brand in ways that expand your ability to influence, inspire and motivate others to action. Join Rasheryl as she interviews global thought leaders on how they cultivate and leverage their personal brands in order to drive extraordinary business and personal success.
Rasheryl McCreary is a Leadership Coach and the President of TAO Leadership Development, Inc. a coaching firm specializing in Personal Branding and Leadership Presence for executives and entrepreneurs. As a Personal Brand Strategist and Leadership Presence expert, Rasheryl has coached over 1,000 executives from Fortune 500 companies, government agencies and non-profit organizations.
Known for her authenticity, engaging presence and masterful coaching, Rasheryl helps executives and entrepreneurs tap their unique values and strengths in order to increase their visibility, build stronger relationships and drive extraordinary business results. Rasheryl has coached leaders in the following organizations: American Express, Coca-Cola, General Electric, HBO, Booz Allen Hamilton, The Central Intelligence Agency and Harvard Business School, to name a few.
As a business expert, Rasheryl has been interviewed by National Public Radio, the Cleveland Plain Dealer and Cleveland Magazine. In addition, she is the recipient of the prestigious Marshall Memorial Fellowship in 2005 and the Northern Ohio Live Award of Achievement in 2001.
Rasheryl earned a Leadership Coaching Certification at Georgetown University, a Bachelor of Arts degree from Case Western Reserve University and is a graduate of the Artist as Entrepreneur Institute.