How not to come second - the art of winning business pitches
June 21, 2013
Hosted by Chris Cooper
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Guest Information
Episode Description
Persuading people of our point of view and getting them to back our judgement with their money is what makes the world go around. And the sharpest end of the persuasion business is the pitch: that intense and brief period when you get to make your case to the potential client'. But how do you make the most of that opportunity? These are the words of David Kean one of world's leading authorities on the art of pitching and my guest on this show. Successful pitching is a subject close to my heart having spent part of my career facilitating and assessing many major pitches at both Mars Inc and United Biscuits. If you sell your services to clients and are involved in putting your case forward to potential clients then this show is a must. Also, It is not everyday that you get to hear advice on a subject that can make all the difference between success and second place failure from an expert who has helped clients win over $1/2 billion dollars in fees over the last 3 years.
The Business Elevation Show with Chris Cooper - Be More. Achieve More
Friday at 8 AM Pacific Time on VoiceAmerica Business Channel
The Business Elevation Show provides the inspiration to help you elevate the success of your business, your people and yourself. If you want to grow more successful businesses and teams and become the very best you can be then this show will provide you with the insight and wisdom. It will help you to Be More to Achieve More.
Accessed in over 50 countries each month the show highlights the key principles in business and personal success with guests and host who talk from experience. It’s an energizing, warm and inspiring show that supports your journey to elevated business, entrepreneurial and personal success.
Since 2011 the show has included many very successful high achievers, entrepreneurs, speakers and subject experts from around the world who inspire others to achieve more. The Business Elevation Show airs live Fridays at 8 AM Pacific/4 PM GMT on VoiceAmerica Business.
Chris Cooper
Chris Cooper helps business leaders to elevate the performance of their business, their people and themselves. With a background in major brands such as Mars Inc he worked in sales, mar-keting, HR, training, procurement and logistics to board level. His first consultancy became a multi-million pound business within 3 years.
Today, Chris helps business people elevate performance through consultancy, coaching, training, professional speaking, writing and broadcasting. His coaching programme ‘The Elevation Programme’ has helped many business owners to profitably grow their businesses since 2008.
As a speaker he talks about lessons from his book ‘The Power To Get Things Done (Whether You Feel Like It Or Not) co written with Dr Steven Levinson (published by Penguin Random House USA in December 2015).
His radio show is accessed in over 50 countries and has aired since 2011, making him a highly experienced on-line radio host. Having undertaken hundreds of interviews with international ex-perts and thought leaders he has been described as one of the most credible business experts in the UK. Chris lives in Leicestershire, England with his wife Ruth and two young boys. Hobbies include taking his soccer mad eldest son to watch Leicester City FC, playing rock guitar, keeping fit, fly fishing and transforming his Victorian home and garden into a beautiful space.
