The Shared CIO and CMO Agenda
July 24, 2013
Hosted by Sanjog Aul
IT and Marketing are being brought together based on technology, but if these two departments want to produce value at the appropriate speed at which each can deliver, the partnership between the CIO and CMO can no longer be peripheral. What will a shared agenda that spans brand awareness and technology look like? What are the challenges to improving customer experience, how will the CMO and CIO work to understand and manage individual roles within Marketing and IT, and how will IT and marketing merge their goals and priorities in promoting value to a common ground?
CIO Talk Network
Wednesday at 7 AM Pacific Time on VoiceAmerica Business Channel
Technology is only as good as its execution. On “CTN: CIO Talk Network”, Sanjog Aul interviews CIOs, CTOs, and other decision makers about their insights in dealing with technology. Learn directly from these subject matter experts how to get the best returns out of your investments in IT. Know ahead of time, what problems and challenges you face in executing IT strategies in the real world. If you are a technology manager, consultant, or advisor, you cannot afford to miss out on what today’s technology thought leaders have to say about today's most urgent IT issues. Listen to “CTN: CIO Talk Network,” with Sanjog Aul, every Wednesday, at 7 AM Pacific (10 AM Eastern) right here on the bottom line in business talk – VoiceAmerica Business.
Sanjog Aul is a Certified Information Systems Auditor and the Executive Vice President with AVVAL, an Oakbrook, IL based professional services firm providing IT staffing and outsourcing services. With educational background in Computer Science and extensive consulting experience in IT Management and Implementation, Sanjog is known to dig deeper into current and chronic technology management/implementation issues to find the root cause. During his career, Sanjog has helped numerous businesses learn how to use technology for competitive advantage.