Pricing to Market – The Secrets of Value Based Pricing
August 6, 2014
Hosted by Marcia Zidle
Do you feel you are leaving money on the table when you price your products? Do you get upset when your sales people give a discount to close the sale? Are you using a pricing model that is bottoms up: add % mark-up to get to the selling price? I will talk about Value Based pricing – there are three steps to this pricing model. It is simple and direct. It is a good way to analyze your pricing approach. The model considers the market and pricing to the conditions in the market. Even if you think you are selling a commodity product – there may be pricing wiggle room. Are all the products you sell commodities or are there some unique products? Not sure about these questions, you will find out about the Value Based pricing. Improved pricing will increase your bottom line; reduces discounting; and will make you feel you are in charge of the pricing not the market.
The Business Edge
Archives Available on VoiceAmerica Business Channel
Your entrepreneurial vision has taken hold. Your business is growing. It's everything you hoped for and more. Or is it? With growth come bigger headaches: more hiring, more capital, more customers to satisfy, more employees to deal with, more plates to juggle and more demands on your time. Whether you realize it or not, you are experiencing Growing Pains!
On The Business Edge, with host Marcia Zidle, The Smart Moves Coach, you will hear how to make the leap from running a stressful business that is always putting out fires to leading a successful company that operates like a finely tuned management machine. You will meet savvy, street smart entrepreneurs and business leaders who’ll share their stories of success and even missteps as well as practical solutions to the unique challenges faced by growing companies.
Marcia Zidle, The Smart Moves Coach, works with entrepreneurial ventures and small to medium size companies to build and leverage their leadership foundation to move from Start-Up to Scale-Up to Successful Enterprise. In other words, she helps them take the growing pains out of growth.
Coming from a unique entrepreneurial and corporate background, she’s both street smart and strategic as she guides CEO’s and their management teams to focus on the right priorities - the right talent - the right alignment - the right performance to get the right results that will satisfy their investors, customers and other stakeholders.
With 25 years of management, business consulting and international experience, she brings an expertise in executive and team leadership; employee engagement and performance; personal and organization change; emotional and social intelligence. Her clients range from privately owned businesses to mid-market professional firms to divisions of global companies in the following industries: healthcare, financial services, insurance, manufacturing, transportation, high-tech, hospitality as well as governments and nonprofit agencies.
Marcia's "claim to fame" is as a global citizen, living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie.” She’s traveled in over 30 countries throughout Europe, the Middle East, Far East and South Pacific.