Simply Irresistible! A Proven Strategy for Stirring Up Profitable New Revenues

December 10, 2014
Hosted by Marcia Zidle

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Episode Description

What makes something, some experience, someone simply irresistible? If something’s irresistible you just have to have it or find about it don’t you? Are you or your product-service offering irresistible or unappetizing?

In a world where we are bombarded with an estimated 5000 marketing messages a day, only the irresistible will cut through the clutter. Andrew Szabo, The Marketing Chef, will share a proven, powerful process to position yourself, your product or organization powerfully, memorably AND PROFITABLY!

Positioning is the strategic cornerstone of all marketing. Theories abound but you will hear the only scientifically validated process that you can immediately implement to strengthen your marketing and create an insatiable demand for you or your offering.

Ideally, you want your clients, prospects, referral sources to think of you first, often and well. Isn’t it time your marketing message and your brand promise was so memorable, so irresistible that you are unforgettable?

The Business Edge

Archives Available on VoiceAmerica Business Channel

Your entrepreneurial vision has taken hold. Your business is growing. It's everything you hoped for and more. Or is it? With growth come bigger headaches: more hiring, more capital, more customers to satisfy, more employees to deal with, more plates to juggle and more demands on your time. Whether you realize it or not, you are experiencing Growing Pains!

On The Business Edge, with host Marcia Zidle, The Smart Moves Coach, you will hear how to make the leap from running a stressful business that is always putting out fires to leading a successful company that operates like a finely tuned management machine. You will meet savvy, street smart entrepreneurs and business leaders who’ll share their stories of success and even missteps as well as practical solutions to the unique challenges faced by growing companies.

Marcia Zidle

Marcia Zidle, The Smart Moves Coach, works with entrepreneurial ventures and small to medium size companies to build and leverage their leadership foundation to move from Start-Up to Scale-Up to Successful Enterprise. In other words, she helps them take the growing pains out of growth.

Coming from a unique entrepreneurial and corporate background, she’s both street smart and strategic as she guides CEO’s and their management teams to focus on the right priorities - the right talent - the right alignment - the right performance to get the right results that will satisfy their investors, customers and other stakeholders.

With 25 years of management, business consulting and international experience, she brings an expertise in executive and team leadership; employee engagement and performance; personal and organization change; emotional and social intelligence. Her clients range from privately owned businesses to mid-market professional firms to divisions of global companies in the following industries: healthcare, financial services, insurance, manufacturing, transportation, high-tech, hospitality as well as governments and nonprofit agencies.

Marcia's "claim to fame" is as a global citizen, living as an expatriate with her family in Scandinavia and Australia. In fact, one of her children is an "Aussie.” She’s traveled in over 30 countries throughout Europe, the Middle East, Far East and South Pacific.

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