Gen Y Marketing Musts
January 29, 2015
Hosted by Brett King
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
No generation since the baby boomers has created as much market excitement as Gen Y/Millennials. So, how do we give them what they want when the vitality of future business is dependent on building relationships with this powerful and young demographic? Today Brett is speaking with Lili Tangwall, Sarah Timmons, and Rebecca Carpenter from the World Council of Credit Unions about the steps that CU's need to take in order to truly attract these young consumers, build life long loyalty, and develop and grow with them. Amanda Stanhaus, blogger of XO Bettie will also join the discussion. Byl Cameron, Digital Practice Lead for Carlisle & Gallagher Consulting Group, will also report on their research about adoption of mobile banking in the US and how that also affects smartphone choices. And we are introducing a special Finextra/ Breaking Banks feature with Liz Lumley, who interviews Clare Flynn Levy, CEO of Essentia Analytics. And Lastly, don't miss Ron Shevlin's Moment of Snark!
Breaking Banks Fintech
Thursday at 12 Noon Pacific Time on VoiceAmerica Business Channel
Breaking Banks is the number 1 global fintech radio show and podcast. Every week we explore the personalities, startups, innovators, and industry players driving disruption in financial services, from Incumbents to unicorns, and from the latest cutting edge technology to the people are using it to help to create a more innovative, inclusive and healthy financial future.
We are living in a time of the most dramatic technological advancements in history, and we are telling the stories behind that change, with a focus on the implications of what it all means for industry incumbents and insurgents, the people, the consumers, the markets, and the very nature of banking and money itself.
Listen every Thursday at 3 PM Eastern Time, Noon Pacific on the VoiceAmerica Business Channel.
Brett King
Brett King is a three times bestselling author, well-known futurist and speaker, and founder of a breakout new retail banking and lifestyle concept "Moven.” King was voted as American Banker's Innovator of the Year in 2012, and was nominated by Bank Innovation as one of the Top 10 "coolest brands in banking.” King has been featured on CNBC, Bloomberg, BBC, Financial Times, The Economist, The Asian Banker Journal, The Banker, Wired magazine and many more. He contributes regularly as a blogger on Huffington Post.
King initially achieved recognition for his bestselling book BANK 2.0, which received widespread industry acclaim and topped category lists in the UK, USA, Germany, Japan, Canada, France Russia and Asia. 'Branch Today, Gone Tomorrow' - King's second book achieved bestseller status in its first week on Amazon. His current book BANK 3.0 is currently topping the charts in the US, UK, China, Canada, Germany, Japan and France and has been published in English, Chinese (Simplified/Traditional), Korean, Russian and Polish to-date. He is widely considered the foremost global expert on retail banking innovation today.
As an industry thought leader, King has delivered keynotes at conferences in more than 40 countries for organizations like Google, Forbes, and Oracle. He has served as an international judge for The Asian Banker Retail Banking Excellence Awards, the GSMA Global Mobile Awards, the Middle East Business Achievement and Retail Banking Awards.
