Analytics in Retail - The New Breed of Loyalty Programs

May 20, 2015
Hosted by Sanjog Aul

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Episode Description

Brand loyalty has always been key in business. The question of how to keep customers coming back has been around for as long as business has. In retail, loyalty is king, and the fight to have your loyalty card or program be top of mind and wallet has long been a struggle. Only a select few retailers can boast truly effective and meaningful loyalty programs, but in a digital economy, the loyalty game is set to evolve once more. How can data analytics within retail help form a new breed of loyalty programs, ones that are personalized, engaging and differentiated for the consumer? How will analytics bolster existing loyalty programs and be a game changer in the retail industry?

CIO Talk Network

CIO Talk Network

Wednesday at 7 AM Pacific Time on VoiceAmerica Business Channel

Technology is only as good as its execution. On “CTN: CIO Talk Network”, Sanjog Aul interviews CIOs, CTOs, and other decision makers about their insights in dealing with technology. Learn directly from these subject matter experts how to get the best returns out of your investments in IT. Know ahead of time, what problems and challenges you face in executing IT strategies in the real world. If you are a technology manager, consultant, or advisor, you cannot afford to miss out on what today’s technology thought leaders have to say about today's most urgent IT issues. Listen to “CTN: CIO Talk Network,” with Sanjog Aul, every Wednesday, at 7 AM Pacific (10 AM Eastern) right here on the bottom line in business talk – VoiceAmerica Business.

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Sanjog Aul

Sanjog Aul

Sanjog Aul is a Certified Information Systems Auditor and the Executive Vice President with AVVAL, an Oakbrook, IL based professional services firm providing IT staffing and outsourcing services. With educational background in Computer Science and extensive consulting experience in IT Management and Implementation, Sanjog is known to dig deeper into current and chronic technology management/implementation issues to find the root cause. During his career, Sanjog has helped numerous businesses learn how to use technology for competitive advantage.

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