Analytics in Retail - The New Breed of Loyalty Programs
May 20, 2015
Hosted by Sanjog Aul
[Download MP3] [itunes] [Bookmark Episode]
Episode Description
Brand loyalty has always been key in business. The question of how to keep customers coming back has been around for as long as the business has. In retail, loyalty is king, and the fight to have your loyalty card or program be top of mind and wallet has long been a struggle. Only a select few retailers can boast truly effective and meaning full loyalty programs, but in a digital economy, the loyalty game is set to evolve once more. How can data analytics within retail help form a new breed of loyalty programs, ones that are personalized, engaging and differentiated for the consumer? How will analytics bolster existing loyalty programs and be a game changer in the retail industry? Guest: Sahal Lahar, Executive Vice President and Chief Information Officer, Brooks Brothers Guest Bio: https://www.ciotalknetwork.com/contributor/saha/ More on this Episode: https://www.ciotalknetwork.com/analytics-in-retail-the-new-breed-of-loyalty-programs/ More on Retail: https://www.ciotalknetwork.com/topics/retail/ Visit CIO Talk Network Website: https://www.ciotalknetwork.com/ Subscribe to our Newsletter: https://www.ciotalknetwork.com/subscribe/ Nominate Guests or Sponsor: https://www.ciotalknetwork.com/contact/
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Sanjog Aul
Sanjog Aul is a Certified Information Systems Auditor and the Executive Vice President with AVVAL, an Oakbrook, IL based professional services firm providing IT staffing and outsourcing services. With educational background in Computer Science and extensive consulting experience in IT Management and Implementation, Sanjog is known to dig deeper into current and chronic technology management/implementation issues to find the root cause. During his career, Sanjog has helped numerous businesses learn how to use technology for competitive advantage.
