Social Selling 101: Partners and Social Selling

October 13, 2015
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Fred and Ginger. Partners and social selling – what’s the deal? Many companies use partner channels to access markets, and share resources, to ensure the best customer experience. As these companies start to leverage Social Selling for their own sales teams, some are wondering how to also fit partners into this new selling model. But how do you invite, train and encourage partners to support your own social selling strategy and who in your organization owns the responsibility for enabling the partners? This new segment of Social Selling is evolving as we speak! The experts speak. Bryan Kramer, PureMatter: “80% done is 100% incomplete” (Mark Waxman). Russ Fradin, Dynamic Signal: “A CEO’s job is simple. Don’t let the company ever run out of money" (Fred Wilson). Kirsten Boileau, SAP: “Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is” (Seth Godin). Join us for Social Selling 101: Partners and Social Selling.

Changing the Game with Social Selling, Presented by SAP

Changing the Game with Social Selling, Presented by SAP

Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Social Selling. We’ll explore the fundamental changes that Social Selling is having on the Sales profession, the implications on the buyer journey, how Social Selling impacts an organization in terms of alignment and accountability, and how Social Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Social Selling, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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