How Social Selling is Changing the SMB Market
March 15, 2016
Hosted by Bonnie D. Graham
The buzz: The little engine that could. We previously explored how Social Selling is transforming the large enterprise. Today we’ll focus on Social Selling for small and medium-sized businesses (SMBs). Hubspot reported (2014) that SMBs contributed $5.5+ trillion to the US economy in 2013, and are increasingly turning to social media to market products and services, learn about trends, and interact with customers. Stats bear this out: 94% of SMBs that adopted social media use it for marketing, 80% use it to drive growth, and 61% find it useful in gaining new customers. Ready to learn how? The experts speak. Mario Martinez Jr., Social Selling Evangelist: “When you want to succeed as bad as you want to breathe, then you'll be successful" (Eric Thomas, The Hip Hop Preacher). Kirsten Boileau, SAP: “Change before you have to" (Jack Welch). Joao Branquinho, SAP: “If opportunity doesn’t knock, build a door” (Milton Berle). Join us for How Social Selling is Changing the SMB Market.
Changing the Game with Digital, Presented by SAP
Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.