for Social Selling: Fantasy or Fix, Hype or Hope? Three Experts Speak.
April 12, 2016
Hosted by Bonnie D. Graham
The buzz: Finally…Social Selling has grabbed business headlines since at least 2012, with companies worldwide hanging onto every word of advice from a handful of Social Selling gurus. It’s time to peek behind the curtain and find out if Social Selling is a proven cure-all for old-school, impersonal, annoying cold-calling, and if its best practices are set in stone or still evolving. We’re asking three thought leaders to tell us once and for all if Social Selling is fantasy and hype or fix and hope. The experts speak. Kurt Shaver, The Sales Foundry: “The first thing you should do as a Social Seller is enhance your LinkedIn profile… create a good impression before jumping in.” Jim Fields, SAP: “The term ‘Social Selling’ is actually a bad name for what we are talking about.” Kirsten Boileau, SAP: “Sales can’t do Social Selling without Marketing, and Marketing can’t do Social Selling without Sales." Join us for Social Selling: Fantasy or Fix, Hype or Hope? Three Experts Speak.
Changing the Game with Social Selling, Presented by SAP
Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Social Selling. We’ll explore the fundamental changes that Social Selling is having on the Sales profession, the implications on the buyer journey, how Social Selling impacts an organization in terms of alignment and accountability, and how Social Selling changes the dynamic between buyer and seller.
Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Social Selling, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.