Marketing: the big picture
May 19, 2016
Hosted by Ethan Rasiel
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
Our host will be joined by two superstars in the world of marketing - Aaron Goldman, CMO of 4C, and Shira Abel, CEO of Hunter & Bard, to give you a big-picture overview of marketing, and how to market at Lightspeed! Topics this week will include social media, events, inbound marketing, and community building.
Marketing at Lightspeed
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Marketing takes a long time to do well, right? Not necessarily. In fact, the best way to tell a story is to tell it TODAY. On Marketing at Lightspeed, you’ll learn the best techniques to help your own company market itself quickly and painlessly.
The program will feature special guests from marketing disciplines like social media, advertising, and direct marketing. It will also showcase leaders of companies of all sizes who will share their own stories of marketing done well, and marketing pitfalls you can avoid.
Want to organize a press conference? Want to launch a website? Want to build Facebook followers? Want to grow your sales leads, attract hot new talent, kick off a new fundraising round or bump up that stock price?
You need marketing fast? Listen to Marketing at Lightspeed, and learn the secrets you can use right now!
Ethan Rasiel
Ethan Rasiel has mastered the art of marketing at light speed and he wants to share what he’s learned with you. In the 90s, he was a reporter for a daily newspaper by day, where he learned how to file three stories a day, every day, while saving energy for his second job, hosting an AM radio show at night.
He then began a career in communications, including almost 15 years at Edelman, the world’s largest public relations firm. To survive there, he learned how to manage dozens of clients at once while bringing in new ones, eventually climbing the ladder to the top as General Manager at the firm’s flagship office in New York City. Later, one of Edelman’s top clients, a tiny technology startup you may have heard of called Samsung, hired him to become Communications Director, where he handled over 100 product launches each year and managed five PR agencies.
He left Samsung in 2013 to co-found his own firm, Lightspeed PR. At Lightspeed he and his team continue to hone the art of marketing at light speed, and help clients tell their stories to the world without wasting a moment. Ethan graduated from Syracuse University. He lives in Brooklyn with his wife, who he met at Speed Dating!
Episode Directory
July 2016
June 2016
May 2016
- 5/26/2016: Branding and your Online Presence Listen Now
- 5/19/2016: Marketing: the big picture Listen Now
- 5/5/2016: Introducing Ethan Rasiel and the Lightspeed philosophy Listen Now
