IIeX North America:June 2016

June 13, 2016
Hosted by Lori H. Schwartz

[Download MP3s: Sima Vasa Bonnie Breslauer Daryl Weber Scott Miller Anurag Bist Steve Phillips Lana Novikova Jason Kramer Ari Popper Aaron Reid Panel Discussion: How flawed recall and memory pollute research Melanie Courtright Carol Fitzgerald] [itunes] [Bookmark Episode]

Episode Description

The future of insights is at IIeX. New ideas, new approaches, new faces - IIeX is all about the innovation and bold thinkers changing the face of our industry. This June 13-15, we're returning to Atlanta for our biggest, boldest and most disruptive IIeX yet. You’ll learn about the most exciting innovations disrupting the world of insights, be challenged and inspired, and meet future business partners. Join us for three unforgettable days of the best thought leadership, networking and inspiration our industry has to offer.

IIeX North America

On-Demand Content Available here

Insight Innovation eXchange (IIeX) is a global event series which is part of the Insight Innovation platform, brought to you by GreenBook. IIeX is singularly focused on advancing the business value of insights. We showcase the very best from inside and outside of the market research realm with a focus on technology innovation, thought leadership, collaboration and networking.

Lori H. Schwartz

As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.

Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.

An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.

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