Take Your Biz from Good to Great: Innovate!

June 30, 2016
Hosted by Bonnie D. Graham

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Guest Information

Episode Description

The buzz: Never let it rest…Reality check for small businesses: there will always be a better way of doing something. It could be a more streamlined process, faster communications, tighter cost control, or any innovation that propels you from good to great and beyond. You have priorities and sector-specific issues to balance, but innovation is key to sustainable success. How are today’s successful leaders continuously generating new ideas to stay ahead? The experts speak. Joe Fuller, Vehcon: “It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so” (Mark Twain). Jay Maurice, Lessons In Your Home: “The conductor of an orchestra doesn’t make a sound. He depends, for his power, on his ability to make other people powerful” (Benjamin Zander). Lorraine Maurice, SAP: “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes” (Steve Jobs). Join us for Take Your Biz from Good to Great: Innovate!

Changing the Game in Revenue Growth, Presented by SAP

Archives Available on VoiceAmerica Business Channel

The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.

Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey.

Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty.

Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.

Bonnie D. Graham

Bonnie D. Graham produced and hosted her first live talk radio show in 1998 on AM1240–WGBB, Long Island, NY’s oldest terrestrial radio station. A few years later, she moved from terrestrial to Internet radio with her author interview show, “Up Close and Personal.” In 2011, working at the enterprise software leader SAP, she developed the concept for a weekly live global business thought leadership roundtable series on the VoiceAmerica Business Channel – and launched “Coffee Break with Game-Changers” on October 5, 2011. Over the next nine years, Bonnie D. created, produced and hosted 46 additional SAP series on the Business Channel, attracting millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has developed and hosted live radio and podcast series on the Business Channel for eight additional organizations, as well as her own weekly series, “Read My Lips: Cool Conversations with Creatives with akaRadioRed,” on the Empowerment Channel. In 2023, her live-streaming “Technology Revolution: The Future of Now” series was ranked No. 6 on FeedSpot’s Top 70 Technology Podcasts to Listen to in 2023. What powers Bonnie D.’s passion for radio? She “loves speaking with smart people!”


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