Measurement at Lightspeed
July 14, 2016
Hosted by Ethan Rasiel
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This week is all about measurement! Hear the latest tips on how to understand your campaign performance. My special guest Ross Rubin, who has worked with some of the world's leading brands, will join to share his insights!
Marketing at Lightspeed
Archives Available on VoiceAmerica Business Channel
Marketing takes a long time to do well, right? Not necessarily. In fact, the best way to tell a story is to tell it TODAY. On Marketing at Lightspeed, you’ll learn the best techniques to help your own company market itself quickly and painlessly.
The program will feature special guests from marketing disciplines like social media, advertising, and direct marketing. It will also showcase leaders of companies of all sizes who will share their own stories of marketing done well, and marketing pitfalls you can avoid.
Want to organize a press conference? Want to launch a website? Want to build Facebook followers? Want to grow your sales leads, attract hot new talent, kick off a new fundraising round or bump up that stock price?
You need marketing fast? Listen to Marketing at Lightspeed, and learn the secrets you can use right now!
Ethan Rasiel has mastered the art of marketing at light speed and he wants to share what he’s learned with you. In the 90s, he was a reporter for a daily newspaper by day, where he learned how to file three stories a day, every day, while saving energy for his second job, hosting an AM radio show at night.
He then began a career in communications, including almost 15 years at Edelman, the world’s largest public relations firm. To survive there, he learned how to manage dozens of clients at once while bringing in new ones, eventually climbing the ladder to the top as General Manager at the firm’s flagship office in New York City. Later, one of Edelman’s top clients, a tiny technology startup you may have heard of called Samsung, hired him to become Communications Director, where he handled over 100 product launches each year and managed five PR agencies.
He left Samsung in 2013 to co-found his own firm, Lightspeed PR. At Lightspeed he and his team continue to hone the art of marketing at light speed, and help clients tell their stories to the world without wasting a moment. Ethan graduated from Syracuse University. He lives in Brooklyn with his wife, who he met at Speed Dating!
Shira Abel is the CEO of Hunter & Bard (H&B), an inbound marketing and branding agency that works with fast growing, revenue generating SaaS companies on lead generation and thought leadership, and tech companies on branding and design. H&B is focused on building tech leaders through strong content and branding. Shira is currently acting CMO for Cyara, which accelerates the delivery of flawless customer experiences. Shira is also a sought after Corporate Speaker - and has spoken at Axa Tech, Allianz, eToro and more. A thought leader in the startup marketing space, Shira works with companies to build and implement smart marketing strategies and build online communities that grow companies. Shira has experience speaking worldwide at conferences on marketing for startups, judging competitions, teaching marketing for startups, and mentoring at several startup accelerators. She also works with companies to build the marketing into the product. MBA from Kellogg School of Management. View Guest page
Eddie has successfully combined the two passions of his life,computers and pearls, to singlehandedly create Americanpearl.com. Eddie continues his passion for computers and Information Technology as an investor and consultant to other high-tech start-up companies as well as going concerns. He is the inventor of a patented computing technology, known as 3D Search & Browsing which is available at SpaceTime. View Guest page
Mr Criddle has started and invested in over 60 businesses, authored and published over 20 books and consults entrepreneurs. He is a visionary, which makes him a strong leader.
He is the Founder/CEO of The Smartr App Company and is opening a nonprofit tech incubator, providing services to start-ups like publishing, printing, investments, workstations, mentoring, workshops, laundering, showers and food. View Guest page
Kevin Dailey has a track record of measurable success both developing new business innovations and translating ideas into successful strategy and successful operations. As a company-founder, board member, consultant, and angel and venture capital investor, Kevin has led teams in the development of new business concepts and served as the chief architect for building the operating infrastructure used successfully to take ideas from concept to profitability and positive free cash flow. In his most recent success Kevin was the co-founder and Chief Operating Officer of VelocityShares, a venture capital backed fin-tech company which he helped grow from pre-revenue to profitability before selling to a Fortune 500 company for a several hundred percent return on investment. View Guest page
Steve Gold is President and Founder of the SGNY Group, which provides social media, broadcast, commercial and long-format production services. Clients include Pfizer, Deloitte, Novartis, Aetna, Mercedes Benz, Estee Lauder, IBM, ATT, Exxon and Polo Ralph Lauren. He also founded and was CEO of TVN Communications Group, one of the six largest broadcast PR companies in the U.S, and is an award-winning writer, producer and director. View Guest page
Aaron Goldman is CMO of 4C a data science and media technology company. Bridging TV and social media, the 4C product suite helps marketers make multi-screen magic. Well-known in the industry for his freestyle flow, Goldman has been running the digital marketing rap game for more than 15 years. Prior to 4C, Goldman was CMO at Kenshoo, a leading enterprise marketing software company, for nearly 5 years. Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. Before that, he was VP Marketing and Strategic Partnerships at Resolution Media, a search marketing agency that makes it rain under the Omnicom umbrella. And in the early days, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was folded into IAC. He sold a lot of pop-ups. Goldman is also the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010). View Guest page
Jerry Griffin is the general manager of Bender/Helper Impact’s New York office. His background runs the gamut of corporate communications, technology, consumer electronics and digital media and entertainment. He has executed broad campaigns and launches for global companies as well as nascent start-ups.
Prior to joining B/HI, Griffin spent six years at Edelman, working with clients such as Samsung, IMAX, TVGuide.com and digital music startup Grooveshark.
As part of his duties, Griffin oversaw programs spanning corporate communications, product launches, CSR, global coordination and crisis communications, including serving as the crisis manager for Samsung on the 2008 Beijing International Olympic Torch Relay.
Prior to joining Edelman, Griffin was with Text 100 after beginning his PR career at PAN Communications. Before that, Griffin was a reporter for seven years in Connecticut. He also produced a critically acclaimed off-Broadway play in 2006. View Guest page
As vice president, global brand and communications for WP Engine, Eric is responsible for marketing and communicating the role that websites play in making every company a publisher today. He oversees the global brand and communications teams that define WP Engine's narrative across all areas of the marketing and content mix.
In a practice what you preach, Eric manages the content team building creative assets for all channels - website, social, media relations and demand generation. In addition, he manages global communications for the company responsible for communicating with the target segments of enterprises, agencies, SMBs and founder/entrepreneurs; industry analyst relations; speaking engagements and thought leadership initiatives. View Guest page
Richard Levick is one of the communications industry’s most important spokespersons and thought leaders.
He regularly addresses corporate boards as well as industry and government leaders around the world, providing guidance on their most complex communications and reputation management challenges.
He is a frequent guest on prime time national and international television programs, a much-sought after keynote and graduation speaker and is a columnist for the top business blogs including Forbes.
Mr. Levick has co-authored five books including, The Communicators: Leadership in the Age of Crisis; Stop the Presses; The Crisis and Litigation PR Desk Reference.
He is the past Director of American University’s School of Public Affairs Leadership Program, and a former professor of crisis communications in the graduate school at Georgetown University in Washington, D.C. He lectures regularly at Harvard, Stanford and Georgetown Law Schools and West Point. View Guest page
Yuval Malachi is one of Israel's leading podcasters. He has his own podcast for the past 8 years and has been a professional podcaster for the past 3 years producing shows for major Israeli organizations. Yuval has also produced several podcasts and has assisted others in starting their own podcasts. View Guest page
As the AARP Innovation Experience Director, Linda demonstrate a significant depth of public relations and integrated marketing experience in the innovation and technology sector, as well as deep experience in designing technology event/tradeshow programs. She manages the coordination and implementation of the Enterprise Strategy & Innovation (ES&I) team's internal and external public relations with the goals of gaining recognition for AARP’s innovation capabilities and establishing thought leadership throughout select industries. View Guest page
Barry created getgeeked Media to help consumer tech brands meet the difficult challenges they’re facing getting the attention of today's empowered consumers.
getgeeked New York and getgeeked San Francisco events have reinvented the “press-only” event by combining an exclusive press event with a showcase for passionate, hard-to-reach tech enthusiasts. A new blog, Techthusiast.net, will further serve to bring brands and geeks closer together by curating the best corporate content on the web and making it available to consumers in one place for the first time ever.
Prior to founding getgeeked Media, Barry helped create two of the most successful B2C tech events in the world, DigitalLife and gdgt Live. View Guest page
Brittany is known for her ability to grow social media communities, and create edgy viral video content. She also has a proven track record of securing key traditional media placements. She has a genuine passion for PR and social media, and is continuously coming up with innovative ideas that push the barriers of this ever-changing industry.
She founded social media consultancy bSocial in 2012, and has also worked with The Business Council of Westchester, Team Detroit, Senator Greg Ball, Robin Leedy & Associates, and many others.
She began her career in journalism and served as on-air talent for News 12 Brooklyn, WPTZ Vermont, WSEE Washington DC, and others, as well as a print journalist for the Hartford Courant, Norwich Bulletin, and others.
Brittany received the 2012 Mercury Award from PRSA for her creation of a viral video for a client, and also was winner of the Fox News Channel Challenge in 2007. View Guest page
Amanda is co-founder of Lightspeed PR. She is a public relations and branding strategist who specializes in creating communications that differentiate and grow businesses.
She was previously part of the corporate communications team at American Express where she managed executive, employee and issues communications for a major division of the company.
Before that she spent 15 years building expertise in public affairs, corporate social responsibility and branding with agencies such as Burson-Marsteller and Interbrand in New York, and Podesta Associates in Washington, D.C.
Amanda has also served as lead writer for many of her client teams, spearheading message and content development within a wide range of industries. Her work has included speechwriting for Fortune 50 companies and ghost writing articles, blogs and presentations for senior executives and political leaders. View Guest page
Steve Rubel is Chief Content Strategist for Edelman, a leading global communications marketing firm with more than 5,500 employees in 65 cities worldwide. He is considered one of the leading experts on the evolving media landscape and the blurring lines between traditional and emerging channels.
Rubel is responsible for advancing Edelman's thinking on the entire media ecosystem and for helping clients develop new programs that blend paid, owned, and earned content strategies. He serves as a senior advisor to the firm's Executive Committee as well as its roster of clients.
Since joining Edelman in 2006, Rubel has served in a number of senior strategy roles. Early on, he helped evolve the firm's thinking on social media and the impact it would have on both media and marketers. More recently he played a key role in helping the firm shape its point of view on sponsored content / native advertising, which has helped Edelman accelerate both its paid media and content capabilities. View Guest page
Ross Rubin is senior director of industry analysis at App Annie, a leading analytics and research firm that helps clients build better app businesses with insights on app downloads, revenue and usage. A veteran industry analyst of 20 years, he was previously principal analyst at Reticle Research, a firm he founded, and executive director and principal analyst at The NPD Group, a firm that tracks sales of consumer technology products in North America.
Prior to NPD, Ross was vice president and chief research fellow at Jupiter Research, where he founded the company’s first consumer technology research practice and created the firm’s signature report format.
A current contributor to Fast Company and inc.com, he has been a columnist for publications including CNET, Engadget, VentureBeat and ABCNews.com, Ross is also the publisher of Backerjack, a pioneering website that produces editorial content and information regarding adoption of crowdfunded devices. View Guest page
A multiple award-winning brand marketer, Sheryl has spent nearly two decades building global brands for industry leaders. She has held senior leadership positions at Apple, Samsung and Symantec. Sheryl worked for Apple during Steve Jobs’ tenure as CEO, helping to lead global launches for iconic products including the iPod, iTunes, iPhone and App Store. Prior to that, Sheryl led client business for Virgin, Warner, Viacom and British Telecom as Managing Director for Bite Communications.
Sheryl is currently VP Communications at Mode Media, the 10th largest media company in the US. Adept at integrating a range of marketing channels to bring consumer technologies to a massmarket, Sheryl specializes in helping brands establish a strong market positioning, communicate a compelling narrative and drive visible impact that leads to business growth. View Guest page
Jonathan Spira is the co-author of The History of Photography, published by Aperture and named a "best book of the year" by the New York Times when it came out. He is also the author of the pop-culture crossover best seller Overload! How Too Much Information is Hazardous To Your Organization and a business strategy book, Managing the Knowledge Workforce. His most recent book is the critically acclaimed Meditations and Reflections on the Loss of a Sibling: A Brother's Lament, published in April.
Spira is the co-founder of Accura Media Group, a high-tech content startup that publishes several online magazines including Frequent Business Traveler and syndicates travel, automotive, tech, and lifestyle content. He graduated magna cum laude from the University of Pennsylvania. He conducted graduate-level research at the Ludwig-Maximilians Universität (Munich), Institut für Neuere Geschichte. View Guest page
David Walker founded Rocket and Walker in 2003 after working his way from entry-level designer to Creative Director in high-fashion design studios in New York City. Walker has created a strong client portfolio using his own unique aesthetic. From branding start-up companies to building e-commerce websites, Walker unites his artistic vision with strategic marketing initiatives. View Guest page