Website Analytics: Measuring Your Success
July 28, 2016
Hosted by Bonnie D. Graham
The buzz- Measure twice, cut once. As a small business owner embracing the digital economy, you’re aware -or you are now!- that customers are increasingly researching and making purchase decisions online. And of course your digital strategy includes an attractive, easy to navigate website -or create it now!- with relevant, informative content to convince visitors to buy from you instead of the competition. If success is defined as reaching and connecting with the right consumers while meeting your business objectives, how do you measure it? The answer: website analytics. The experts speak. Dror Orbach, Illumiti: 'Change is the law of life. And those who look only to the past or present are certain to miss the future' John F. Kennedy. David Ochser, Consultant: 'Look into the future because that is where you will spend the rest of your life' George Burns. Lorraine Maurice, SAP: 'What's measured improves' Peter Drucker. Join us for Website Analytics: Measuring Your Success.
Think Big Work Small with Game-Changers, Presented by SAP
Thursday at 11 AM Pacific Time on VoiceAmerica Business Channel
The digital economy has changed the way buyers discover and research products and services, with more than 70 percent using the digital space for informed decision making prior to purchase.
The challenge for small to medium size businesses, “sme’s,” is to locate and connect with these buyers, and build trusted relationships that then turn into sales.
Think Big. Work Small brings you thought leaders whose practical insights your sales and marketing professionals can use to proactively connect with buyers on their digital journey, ensure you’re active the smart way in the social space, and help you convert new social relationships into sales.
Think Big Work Small with Game Changers, presented by SAP, on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.