Social Selling: Accelerating the Sales Cycle with King Content

August 30, 2016
Hosted by Bonnie D. Graham

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Episode Description

The buzz: Thanks, Bill. Thanks, Gary. Bill Gates’ 1996 observation, 'Content is king,' became a mantra for Internet marketers and SEO practitioners. Fast forward to 2012, when wine marketing master Gary Vaynerchuk upped the ante: 'If content is king, then context is god.' Aha! What you do with your content – sharing the right content with the right contact at the right time – is the key to building your brand, developing trusted ongoing relationships and impacting the buyer’s journey to your advantage. The experts speak. Hilary Carter, InTune Communications: 'Sharks act calmer when they listen to AC-DC' -Australia National Geographic. Charrele Robinson-Brown, SAP: “Passion is one great force that unleashes creativity, because if you're passionate about something, then you're more willing to take risks' -Yo-Yo Ma. Kirsten Boileau, SAP: 'Always stay curious. Curiosity instills creativity' -Aerin Lauder. Join us for Social Selling: Accelerating the Sales Cycle with King Content.

Changing the Game with Social Selling, Presented by SAP

Changing the Game with Social Selling, Presented by SAP

Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Social Selling. We’ll explore the fundamental changes that Social Selling is having on the Sales profession, the implications on the buyer journey, how Social Selling impacts an organization in terms of alignment and accountability, and how Social Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Social Selling, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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