Social Media Done Right: Super Brand Impact

October 6, 2016
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Managers do things right. Leaders do the right thing” -Drucker- Social media is ubiquitous in the personal and professional spaces, and your company and your employees are expected to take part. How to ensure your employees are appropriately amplifying your culture to the wider audience, sharing their talents and passions to establish authentic relationships with prospects and customers, and sharing a positive perception of your brand? A social media policy. The experts speak. Andrew J. Sherman, Seyfarth Shaw: “If I am not for myself, then who shall be for me? -Rabbi Hillel. Sarah Goodall, Tribal Impact: “Train people well enough so they can leave, treat them well enough so they don't want to” -R Branson. Lorraine Maurice, SAP: “Connect the dots between individual roles and the goals of the organization. When people see that connection, they…feel the importance, dignity, and meaning in their job” -K. Blanchard- Join us for Social Media Done Right: Super Brand Impact.

Changing the Game in Revenue Growth, Presented by SAP

Archives Available on VoiceAmerica Business Channel

The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.

Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey.

Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty.

Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.

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Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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