Day 1 Adtech New York 2016
November 2, 2016
Hosted by Lori H. Schwartz
[Download MP3s: Scot McLernon, CRO/EVP of YuMe Paul Whitney, Executive Producer at Blue Media Mike Gamaroff, SVP of Sito Mobile Nathan Lindberg from Twitch TV Amanda Forgione, Marketing Director of 614 Group Blake Rockwell, Founder of Special Spectators Melody Gambino, Director of US Marketing at GrapeShot Michael Hyman, SVP at AOL Sarah Fay, Managing Director of Glasswing Ventures Kevin Ferguson, Director of Sales and Business Development for musical.ly and Eric Jacks, Chief Strategy Officer for Collab Allison Dollar, CEO of interactive television alliance Kevin Ryan, CEO of Motivity Marketing Stefan Tornquist, VP of Research for eConsultancy] [itunes] [Bookmark Episode]
Live Broadcast from the MADE for Broadcast booth from Adtech NYC 2016. SHIFT Innovation and disruption are the building blocks for change and they rarely happen quietly - so what is making waves of change, today? Shift is about learning from those on the forefront of emerging trends and beginning to shift your mindset on what is possible when it comes to staying connected and engaged with your evolving customer.
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For 20 years ad:tech has been a platform for digital advertising visionaries to help make their ideas a reality. Our pioneers have fostered industry growth beyond our original wildest dreams for the digital marketing sector.
This year we reposition ourselves for the next 20 years of innovation-focused energy. It was time for us shift and reimagine our role in the marketing ecosystem, ultimately to deliver new experiences for the 21st century marketer. This year, ad:tech presents MADE.
WHAT IS MADE?
“Advertising Technology” has become a one-dimension term – focusing only on the output of innovation. It does not reflect the ideas, energy, and progress of the people behind it. The makers, doers, and thinkers are the ones empowering change, thus MADE aims to place human talent back in the spotlight.
Marketing, Advertising, Digital, Energized (MADE) is the newfound guiding principle of ad:tech. In other words, MADE is not just something that happens - it is what we do.
Lori H. Schwartz
As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com). As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.
Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.
An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.