Tell Me a Great Story: The Role of Storytelling in Sales

February 1, 2017
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “People are hungry for stories. It’s part of our very being” (Studs Terkel). Everyone loves, craves, and has a story. But many companies approach prospects and customers with boring, crammed power point slides devoid of action, conflict and emotion. Did you forget that these people are human? Solution: Frame your information like an action movie–with a hero and a villain–that your potential buyer would watch in a theater, as they munch popcorn. Why? Powerful storytelling can propel your sales effort to a new level of trust and customer loyalty. The experts speak. Michael Margolis, Get Storied: “Those who tell the stories, rule the world” (Plato). Heidi Berenson, Berenson Communications: “Does anyone have questions for my answers?” (Henry Kissinger). Janis Fratamico, SAP: “When you slip on a banana peel, people laugh at you. But when you tell people you slipped on a banana peel, it's your laugh” (Nora Ephron). Join us for Tell Me a Great Story: Role of Storytelling in Sales.

Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern Time on VoiceAmerica Business Channel

Technology in many shapes, forms, and devices is already shaping nearly every aspect of your life. How? On your smart phone and tablet with thousands of apps to enhance your work and daily living. On streaming media that lets you watch TV and movies anytime anywhere. On social media where your voice is instantly amplified to reach the world. Think you’ve seen it all? Not! There’s more to come and you’re part of making it happen – right now. Join host Bonnie D. Graham as she speaks with future-focused visionaries on Technology Revolution: The Future of Now, broadcasting live every Wednesday at 8 AM Pacific Time/11 AM Eastern Time, on the Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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