Social Media Relationships and B2B Buyer's Journey

February 21, 2017
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “We doubt anyone ever chose to be a B2B sales rep because it seemed easy.” (Jesse Davis) If you’re reluctant to embrace Social Selling without assurance that it will help build meaningful B2B relationships that impact – and even complete – the buyer’s journey, you are not alone. We’re seeing a growing trend pigeon-holing Social Selling into the Demand-Gen stage of the sales cycle, but it might be a viable option in other stages. The experts speak. Morgan Jones, Televerde Europe: “There is a principle which is a bar against all information, which is proof against all arguments, and which cannot fail to keep a man in everlasting ignorance—that principle is contempt prior to investigation” (William Paley). Jonathan Russell, SAP: “If I had asked people what they wanted, they would have said faster horses” (Henry Ford). Kirsten Boileau, SAP: “There is no more B2B or B2C, it’s H2H – Human to Human” (Bryan Kramer). Join us for Social Media Relationships and B2B Buyer’s Journey.

Changing the Game with Social Selling, Presented by SAP

Changing the Game with Social Selling, Presented by SAP

Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Social Selling. We’ll explore the fundamental changes that Social Selling is having on the Sales profession, the implications on the buyer journey, how Social Selling impacts an organization in terms of alignment and accountability, and how Social Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Social Selling, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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