Live From NAB Show 2017 - Advanced Advertising Pavilion - The Power of Data and Content

April 24, 2017
Hosted by Lori H. Schwartz

[Download MP3s: Kathleen Schröter - "Fraunhofer Heinrich Hertz Institute HHI" Ryan Treasure - Gabe Greenberg - GABBCON Caitlin Burns - Caitlin Burns & Associates The Opportunities In Vertically-Focused Networks Philip DeBevoise - Aimee Helfand - Famileague From the Frontlines: The State of Programmatic Media Chip Hall and Pete Kim talk Progomatic with Lori H. Schwartz Unlocking Revenue In A Data Enabled TV Ecosystem Evolution of Native Ads How Local Radio and TV Stations are Innovating with Programmatic Advertising Presented by Admore] [itunes] [Bookmark Episode]

Episode Description

VoiceAmerica teams up with StoryTech and Host Lori H. Schwartz to bring you all the digital thought leadership live from the NAB show 2017 Advanced Advertising Pavilion.

NAB Show 2017 - Interviews by Lori Schwartz

Archives Available on VoiceAmerica Variety Channel

VoiceAmerica host Lori H. Schwartz speaks with the movers, shakers and innovators at the 2017 NAB Conference from Las Vegas, Nevada in April 2017. Hear the best of the interviews right here!

Lori H. Schwartz

As the Co-founder for StoryTech, a boutique agency dedicated to informed collaboration between storytellers and technology companies, Lori works with top executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology and emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest recommendations for this ever changing media landscape.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab ( As Senior Vice President she helped to keep clients and agencies ahead of the digital curve.

Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors at the Television Academy (Emmys) and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.

An active spokesperson for mentoring women in tech, Lori launched Digital Hollywood’s “Women’s Entertainment and Technology Mentor Program.” Lori is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.

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