John Greco is Cofounder, Chairman, & CEO of Greco Enterprises, including Greco Associates (a strategic advisory group and integrated solutions provider in for-profit and nonprofit sectors) and the Marketing IMPACT Council™, a new model of engagement focused on “Big M” Marketing™, which involves all stakeholders, not just the CMO. Channel agnostic, technology neutral, and data driven, the Council addresses the highest level of business strategy to all aspects of execution. John was previously CEO of both the Direct Marketing Association and the Yellow Pages Publishers Association (now known as the Local Search Association) after leading the Malcolm Baldrige National Quality Award winning AT&T Bell Laboratories’ Consumer Lab/Marketing Sciences COE and holding various other executive positions at AT&T, RR Donnelley, and RCA. John has served on various for profit and nonprofit boards. He has an MBA from Columbia University and BS in Electronic Engineering from Monmouth University.