Guenter Lasser is Partner with proaxia automotive solutions ag, Stans/NW–Switzerland and previously was Head of proaxia consulting MENA DMCC, Dubai, UAE as he worked full-time. Guenter Lasser has been working in the field of SAP implementations and consultancy for over 30 years. As a true “global citizen” he has lived and worked in every continent. Guenter Lasser worked at SAP in various roles for nearly 25 years, and from 2006 to 2011 as Global Vice President of SAP’s Industry Solution Management for Automotive. Since the beginning of 2015, Guenter Lasser is part of the management team at proaxia and focuses on the Middle Eastern & North African Automotive market from proaxia’s hub office in Dubai.