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David Simpsons essential message is that who we are, how we communicate and a variety of other elements of our everyday life are determined by our personality. Understanding our personality gives us insights into ourselves and why we do the things we do. Understanding the personality of others makes it easier to get along with others, to have more people want to hang around with you, and to reduce the amount of conflict in your life. Finally, our personalities are not cast in stone, and are not predetermined by our DNA – they are strongly influenced by the messages we receive from the world
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