The buzz: “When I got started in sales, I would create scripts based on what I heard from the best sales reps around me…but… every sales rep I tried to copy was doing something different…I couldn’t close a deal for the first 18 months…then something clicked…I learned how to read a conversation, understand tone and intonation…to build genuine relationships with my prospects. I stopped trying to automate what needs to be personal.” (S.M. Lowisz, Jan. 2020, forbes.com )
Reality check! Many sales leaders are getting lazy and resorting back to scripts. How bad it is? HubSpot reports that the com
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