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Dan Schawbel, leading personal branding expert for Gen Y and author of Me2.0: Build a Powerful Brand to Achieve Career Success, shares the tools for building your brand and gaining a competitive advantage. Learn how to: Effectively use online social networks, blogs, videos, and podcasts; Develop a 4-step strategy for discovering, creating, and communicating your personal brand; and Improve your networking online and offline. His octopus model visually shows the impact of branding on networking, career development, entrepreneurship, the use of social media, public relations, marketing, searc
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