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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

April 04th 2012:How Smart Is BI Without A Strategy?

Pop quiz: Business intelligence aka “BI”. (A) Alphabet soup? (B) Oxymoron? (C) Secret weapon that instantly makes your company smarter? Answer: C, but it’s not that simple, says analyst Josh Greenbaum. “Business users don’t understand data, and data geeks don’t understand business. BI software has traditionally been among the top forms of shelfware in the enterprise. Most data warehouses are sanitary landfills.” Asuret’s Michael Krigsman adds, “Without a sense of focus and direction, BI and analytics become yet another source of useful data and clutter. In the end, vendors and users must wor

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Featured Guests

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Joshua Greenbaum

Joshua Greenbaum, Principal, Enterprise Applications Consulting, has over 30 years of experience as a computer programmer, system architect, author, consultant, and industry analyst. He began his career at the dawn of the PC, database, and enterprise software markets, and has observed first-hand the evolution of the products and technologies that drive enterprise innovation today. Josh works extensively with end-user organizations to align their business and technology strategies, as well as assisting vendors with understanding the needs and requirements of their customer and prospect bases. Josh is frequently quoted in the technical and business press. He blogs at -->
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Jason Rose

Jason Rose is head of Business Intelligence (BI) Solution Marketing at SAP, leading go to market activities for the industry’s leading on-premise and cloud-based BI solutions: SAP BusinessObjects. With over 12 years in BI and performance management, Jason drives crisp customer communications, tailors market messages and grows SAP’s thought leadership position in BI. Since joining BusinessObjects in 2005 and holding leadership positions in both sales and marketing, he has been helping customers solve critical business issues through the application of information and putting in place the right incentives. Jason is a frequent speaker at conferences and analyst events on analytics and the impac
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