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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

April 04th 2012:How Smart Is BI Without A Strategy?

Pop quiz: Business intelligence aka “BI”. (A) Alphabet soup? (B) Oxymoron? (C) Secret weapon that instantly makes your company smarter? Answer: C, but it’s not that simple, says analyst Josh Greenbaum. “Business users don’t understand data, and data geeks don’t understand business. BI software has traditionally been among the top forms of shelfware in the enterprise. Most data warehouses are sanitary landfills.” Asuret’s Michael Krigsman adds, “Without a sense of focus and direction, BI and analytics become yet another source of useful data and clutter. In the end, vendors and users must wor

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Featured Guests

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Joshua Greenbaum

Josh Greenbaum grew up in the shadow of the Motor City during the era of muscle cars and pennies per gallon gasoline. He has over 30 years of experience as a computer programmer, system architect, author, consultant, and industry analyst. He began his career at the dawn of the PC, database, and enterprise software markets, and has observed first-hand the evolution of the products and technologies that drive enterprise innovation today. Josh works extensively with end-user organizations to align their business and technology strategies, as well as assisting vendors with understanding the needs and requirements of their customer and prospect bases. Josh is frequently quoted in the technical an
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Michael Krigsman

Michael Krigsman, CEO of Asuret, Inc., a consulting company dedicated to reducing technology implementation failures. A recognized authority on the causes and prevention of IT failures, he is considered an enterprise software industry "influencer” and is frequently quoted in the press on IT project and related CIO issues. Previously, Michael was CEO of Cambridge Publications and has been involved with hundreds of software development projects for small startups to Fortune 500 organizations. He serves on the Board of the America's Cup Hall of Fame and the Herreshoff Marine Museum in Bristol, RI.
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Jason Rose

Jason Rose is head of Business Intelligence (BI) Solution Marketing at SAP, leading go to market activities for the industry’s leading on-premise and cloud-based BI solutions: SAP BusinessObjects. With over 12 years in BI and performance management, Jason drives crisp customer communications, tailors market messages and grows SAP’s thought leadership position in BI. Since joining BusinessObjects in 2005 and holding leadership positions in both sales and marketing, he has been helping customers solve critical business issues through the application of information and putting in place the right incentives. Jason is a frequent speaker at conferences and analyst events on analytics and the impac
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