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Museums and other cultural institutions are always talking about audience: how to characterize it, how to cultivate it, and how to sustain it. In tough economic times, many museums hunker down and focus their attention on maintaining their existing audience. But tough times call for new approaches to understanding audience, even realizing that an existing audience is full of new potential for involvement. Join this week’s conversation with arts marketer and nonprofit strategist Matt Lehrman. Matt brings entrepreneurial insight to the most profound audience-building challenges of arts organ
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