Some museums seem to be magnetic, having an ability to attract donors, visitors and goodwill. These museums not only survive but thrive in tough economic times. What’s the secret? Luck? Leadership? Endowment? Anne Bergeron and Beth Tuttle studied six magnetic museums to identify the organizational philosophies and practices that make them successful. The findings shift discussions about non-profit management from strategies for finding the sweet spot between mission and market to practices that serve, engage and empower people
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