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The
buzz: Honk if you love connected cars!
The future is definitely connected and it’s already here. Consumers,
especially millennials, living an always-connected lifestyle expect
continuous access to personalized information and services from service and
content providers of their choice – even while driving. They do not
want to be restricted by the VIN of the vehicle they happen to be driving or
in at any moment. How do they define their ideal mobile digital identity?
What information do they want while on the road? How much are they willing to
pay for it? The experts speak. Joe Ba
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