The buzz- Measure twice, cut once. As a small business owner embracing the digital economy, you’re aware -or you are now!- that customers are increasingly researching and making purchase decisions online. And of course your digital strategy includes an attractive, easy to navigate website -or create it now!- with relevant, informative content to convince visitors to buy from you instead of the competition. If success is defined as reaching and connecting with the right consumers while meeting your business objectives, how do you measure it? The answer: website analytics. The experts speak.
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