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When working with new clients, we always ask who their target market (or ideal client) is. The usual answer? Everybody and anybody. Do you know what happens when you ask for a referral to everybody and anybody? You get no one and nobody. Today we are going to explore why it’s important to know exactly who your customer is, outline questions you should ask yourself and your customers to determine specifically their wants, needs and desires, and how to use that information to effectively market to that person. The result? A clean, simple marketing message that means you will spend less ti
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