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August 22nd 2017:The Scoop on Market Research

Join the conversation this week on everything market research! Sima and Lenny Murphy, a thought leader in the market research space, will be having an in-depth discussion about market research today and what the future might hold.

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Featured Guest

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Lenny Murphy

Leonard “Lenny” Murphy has been in the Market Research industry for close to 20 years in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-fo
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