The Scoop on Market Research

August 22, 2017
Hosted by Sima Vasa

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Episode Description

Join the conversation this week on everything market research! Sima and Lenny Murphy, a thought leader in the market research space, will be having an in-depth discussion about market research today and what the future might hold.

The Forum

Archives Available on VoiceAmerica Business Channel

Sima Vasa has founded several companies and invested in a variety of businesses. She’s ready to share her stories and tips with you. Show topics include basics of social media marketing, taxes, creating a personal brand, hiring practices, performance management, leadership, benefits of setting up 401k, insurance, technology, commission structures for sales people, management styles, creating culture and more! This is the place where people can “trust” the information and also connect with experts in an efficient manner and reliable manner. No sales pitches. We explore honest perspectives, tough choices, the wins and the successes.

Sima Vasa

Sima Vasa is a serial entrepreneur with a proven success record in starting and growing businesses. Her experiences include P and L Management, operations, business development, marketing, acquisitions, research design and analysis in global markets. Sima is accomplished in identifying opportunities and leveraging competitive advantages to gain market shares and acquire new customers. She combines market insight, business savvy ideas, and technology to build new products and services. Sima is also technology-oriented and innovation-focused to keep up with the ever-changing market place. Companies of experience include The NPD Group, International Business Machines (IBM) and a Founder of Paradigm Sample and Data Innovation. Sima sits on the Board of Directors of Paradigm Sample, Board of Advisors for Blink Insights and she is Vice Chair of SampleCon. Sima has earned her MBA in Finance from NYU’s Stern School of business and is a former member of the Young President’s Organization (YPO).

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