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Experts and business owners of every stripe would love to be on TV and in magazines. The logic goes something like this: Go on TV, prospect sees you, prospect visits your website and buys. If it were only that easy! Terri and Paula will discuss the ROI on doing media, and some of the myths and misperceptions about being in the media, as well as what you really get in return. Joining them this week is marketing wizard and speaker Dorie Clark, author of Entrepreneurial You, to discuss her media strategy and what you can (and can't) expect from getting your name on there.
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