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The buzz: Wharton management professor John Paul McDuffie “believes the auto industry is dealing with a broader range of issues than he has encountered in the many years he has studied the industry.” (knowledge.wharton.upenn.edu). Reality check: Automotive companies must continue to sharpen core competencies while increasing the pace of innovation, to remain profitable in the new mobility ecosystem. Live from SAP’s Annual Best Practices for Automotive Conference, we’ll hear four industry experts’ perspectives on the initiatives and intelligent technologies that forward-looking companies are im
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