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April 12th 2010:Simon Sinek, Author of Start with Why: How Great Leaders Inspire Everyone to Take Action

Entrepreneur Simon Sinek reveals how a leadership edge in business, politics, or any arena of life is simply a matter of re-focusing the mind. In START WITH WHY: How Great Leaders Inspire Everyone to Take Action, Simon contends that exceptional leaders and companies share a common bond--they know WHY they do what they do. He explains why WHY matters. It begins with a cause or purposeā€”the WHY that inspires leaders to continue striving while inspiring followers to believe and take action. Providing a framework for launching a product, building a business, or turning an idea into a social movemen

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Simon Sinek

Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the Golden Circle, what he calls "a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others." His newest work explores "circles of safety," exploring how to enhance feelings of trust and confidence in making bold decisions. It's the subject of his latest book, Leaders Eat La
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